An Abundance Mindset is the Key to Generational Wealth

Jenny Whichello, Bliss + Wealth
4 min readJan 21, 2024


Did you know what goes on in your head (and heart) is just as important as your bank account when it comes to building lasting wealth? See, most of us are walking about with a scarcity mindset, but talking about how we want abundance. The mismatch prevents us from taking the right steps to change our long-term financial trajectories.

What everyone really needs is a mindset shift, one that unlocks your potential to build wealth not just for yourself, but for generations to come. Fostering an abundance mindset is about planting seeds of financial wisdom today, nurturing them with strategic action, and harvesting a legacy of prosperity for your family and beyond. According to a 2022 Merrill Lynch study, 84% of women believe they have a responsibility to create generational wealth for their families. So how could mindset hold us back?

Think of it like this: You wouldn’t plant a single beanstalk and expect a sprawling family garden, right? You’d till the soil, choose sturdy seeds, and tend to them with care. Building generational wealth is no different. It’s not a quick lottery win; it’s a conscious decision to cultivate an abundance mindset and translate it into actionable steps.

Why do you need an abundance mindset?

Because it shatters the shackles of scarcity thinking. You know that voice in your head whispering, “There’s never enough”? An abundance mindset drowns it out with a chorus of possibility: “There’s enough wealth in the world for everyone, and I can tap into it for my family and my future.” Look, this isn’t just wishful thinking. In fact, studies by Stanford University show that this shift in perspective alone can double your financial planning efforts and boost your income by 30%.

The two seeds of wealth:

The foundation of generational wealth isn’t about inheriting riches (although there’s nothing wrong with that); it’s about inheriting financial literacy and an abundance mindset. As Dr. Maya Angelou said, “The mind is everything. What you think you become.” So, empower your mind and your family’s with knowledge. Teach your kids about mindful spending, investing, and the power of compound interest. Make it relatable, not restrictive. Explain how saving even a small amount consistently can blossom into something incredible.

Growing your money seeds with an abundance mindset and action:

Knowledge is fertile ground, but it needs action to bloom. Here’s where the rubber meets the road:

  • Heighten your awareness: You can’t tend to your mindset or your bank account if you ignore them. Instead, take time each week to bring awareness to your thoughts about money while you literally look at your money (tip: use a helpful app like Empower). Just notice, don’t judge.
  • Practice gratitude: You can attract more abundance into your life if you start noticing the little sprouts of abundance all around you. Take time daily to give thanks for at least one thing, person, or experience from that day.
  • Make sure the environment is just right: Like with plants, an environment out of alignment with the seedling’s needs will stunt, if not eliminate, its chances for growth. You are no different. Make sure your environment (people, media etc) aligns with where your mind and money are going.
  • Embrace lifelong learning: The financial landscape is constantly evolving. Stay curious, educate yourself, and adapt your strategies as needed. Attend workshops, read books, and surround yourself with financially savvy mentors and communities.

Growing a long-lasting family tree of wealth:

Generational wealth isn’t just about numbers; it’s about leaving a legacy of opportunity and security for your loved ones. A 2021 report by PwC found that families with a strong legacy of financial literacy are 50% more likely to achieve financial security. The financial knowledge you cultivate becomes a gift you pass down, empowering your children and grandchildren to make informed decisions and build upon your foundation. Imagine generations raised with the understanding that wealth is attainable, not some distant dream. That’s the true beauty of this legacy.

The power of generosity:

Abundance isn’t a zero-sum game. As your wealth grows, remember the ripple effect of generosity. Invest in your community, support local businesses, and consider philanthropy. Sharing your prosperity empowers others and strengthens the ecosystem of abundance for everyone. Oprah Winfrey wisely said, “If you want to lift yourself up, lift up someone else.

Remember, it’s not about being a financial wizard; it’s about taking consistent action fueled by an abundance mindset. Celebrate your progress, learn from your setbacks, and keep your eyes on the prize: a future where your family thrives, not just survives. Let go of the scarcity whispers and embrace the vibrant possibilities of financial abundance. Plant the seeds, nurture them with action, and watch your family tree of wealth blossom for generations to come.



Jenny Whichello, Bliss + Wealth

On a mission to help the next generation of unstoppable women have blissful relationships with money while building wealth! Free resources @